FromVision→Working Product

Fractional Head of Product + Design on subscription—strategy, design leadership, and AI implementation without the full-time hire.

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0→1 launchesEnterprise‑gradeAnalytics‑driven

Trusted by Enterprise Leaders

OpenFin
OneSignal
Microsoft
General Assembly
Decoded
6tribes
BAE Systems
Ladders
OpenFin
OneSignal
Microsoft
General Assembly
Decoded
6tribes
BAE Systems
Ladders
Introduction

Product Leadership as a Service

Most companies can't afford a $300K+ Head of Product, but they need senior product leadership to compete. That's why I created a subscription service that provides exactly that.

I'm Ruby Childs, and for a monthly retainer, I serve as your fractional Head of Product + Design—delivering ongoing product strategy, design systems, and AI workflow implementation. With six years leading products at billion-scale companies like OneSignal and OpenFin, my subscription model gives you executive-level product expertise without the executive-level salary.

I've led complex launches—enterprise notification centers, 0→1 analytics & dashboards, new channels (email, Live Activities), pricing & entitlements—and designed AI workflows teams actually adopt.”
$500k
New ARR on 0→1 Feature
0→1
analytics & dashboards
Enterprise
workflow orchestration
Tags
Pricing Strategy

Product Strategy

Market research, user insights, feature prioritization, and product roadmaps that align with business goals and technical constraints.

Enhance

Design Leadership

Complete design systems, user experience flows, interface design, and design-to-development handoffs that work.

Risk

AI Implementation

AI workflow automation, intelligent features, data-driven insights, and ML integrations that deliver measurable business value.

Values

Product Values

Core principles that guide my approach to product leadership and design

Clarity Over Complexity

I believe technology should illuminate, not intimidate. Whether through product design, writing, or AI interfaces, I strive to make the complex feel approachable—without sacrificing depth or rigor.

Build with Purpose

I'm not interested in hype. I'm drawn to systems and tools that solve real problems, unlock agency, or empower people to work and think better. I care as much about why something is built as how.

Systems Thinking, Human Focus

I zoom out to understand the system, then zoom in to design for the individual. Whether it's an enterprise workflow or a single-button UI, I keep the end-user—and their cognitive load—at the center.

Craft is a Form of Care

Precision, polish, and performance aren't just technical goals—they're signals of respect for users. From icons to onboarding flows, I believe the small details are the product.

Be Intellectually Honest

I don't pretend to know what I don't. I ask good questions, test assumptions, and change my mind when the data says to. Clear thinking beats certainty.

Invest in Others

I value mentorship, community, and collaboration. Great teams (and ecosystems) grow when we lift others up—especially those who don't look like the default.

Portfolio

Recent Work

Portfolio examples showcasing 0→1 product launches and strategic initiatives

Building Agentic Workflows
0 to 1Product

Building Agentic Workflows

Connectifi connects all of the tools for an enterprise so that they can seamlessly interoperate and share functions and data.

View Project →
How Strategic Pricing Beat First-Mover Timing
Strategy0 to 1

How Strategic Pricing Beat First-Mover Timing

OneSignal's' Live Activities launch generated $XXXk+ revenue and maintained market leadership despite launching 2 months after competitors—through superior pricing strategy, market positioning, and execution.

View Project →
The AI Browser Revolution
DesignProduct

The AI Browser Revolution

How I designed and built the future of browsers 4 years before the AI browser boom, creating an enterprise operating system that revolutionized workplace productivity.

View Project →
Building the Future of Financial Desktop
DesignStrategy

Building the Future of Financial Desktop

How I architected a low-latency, white-label notification platform that became a core component of OpenFin's vision to replace traditional desktop operating systems for capital markets

View Project →
Scaling OneSignal's Email Platform
ProductStrategy

Scaling OneSignal's Email Platform

Transforming OneSignal's underperforming email product into an enterprise-grade platform capable of competing with Mailchimp and Klaviyo in the $27.88B email marketing space.

View Project →
AI Glossary
AIProduct

AI Glossary

A comprehensive glossary of AI terms, concepts, and technologies designed to help everyone understand and navigate the world of artificial intelligence. Clear, accessible definitions without sacrificing accuracy.

View Project →
Eyecons
DesignVisual

Eyecons

A library of over 450 carefully crafted 15×15 icons, designed to extend and complement the amazing Radix Icons.

View Project →
Strategy

Get Started with a Simple Subscription

Transparent, affordable subscription pricing, meeting your Product and Design needs when you need it most.

Enablement

Strategy & Prototypes

  • Technical & product audit (architecture + UX)
  • AI opportunity assessment with ROI projections
  • System design & integration roadmap
  • Interactive prototypes (Figma + code)
  • Monthly product & tech strategy sessions
Book a Discovery Call
Recommended

Launch

Full Implementation

  • Everything in Enablement
  • Hands-on development & implementation
  • Custom AI workflows & API integrations
  • Production-ready dashboards & analytics
  • Continuous deployment & iteration cycles
  • Direct developer collaboration & code reviews
Book a Discovery Call
We're here to help

Frequently Asked Questions

The subscription allows you to get help with your needs on product design, and product strategy, vision and feature developments. The Enablement plan incl. an onboarding call, average 48hour delivery times and allows you to make 1 request at a time. The Launch plan allows for faster turn around in delivery times, and allows you to make multiple requests at a time. It's also helpful for members who want hands-on help with development teams, or strategy discussions.
Yes! We made a subscription model, so it can be easily cancellable within a 30 day notice period, so you can ramp up, or down your Product and Design needs.
I help customers with a range of Product and Design needs, incl. feature definition and design, customer research, product strategy, competitor research, prioritisation with stakeholders, prototyping, iconography, illustrations and typography. If you are unsure if your needs fit our offering, please contact us and we'll be happy to help!
Often early-stage companies do not have the resources to hire product or design. By working with Ruby, your business gains a trusted design and product partner that helps you build, refine, and scale your offerings effectively. 🚀
Yes I do! Checkout the recent work below. If anything is locked, feel free to book sometime with me for a walkthrough.
View Recent Work
Hiring can be hard, and ramping up can take time. This model provides flexibility and access to expertise without the overhead of a full-time hire.

What Colleagues & Clients Say

Hear from the teams and leaders who've worked with Ruby

he has a broad range of skills, including various aspects of the agile process, UI and UX design, graphic design, and product management...she was a one stop shop when we were still building out our product team.
Tim
Tim
OpenFin
Ruby has solid Python programming skills, deep understanding of Machine Learning models and a can-do attitude; no matter the difficulty of the problem.
Brett Shworm
Brett Shworm
OneSignal
Ruby is a valued partner that brings a well-rounded understanding of not only product but also design, data and strategy. Plus she's a pleasure to work with.
Eva Wei
Eva Wei
OneSignal

Ready to bring your vision to life?

Let's discuss how we can accelerate your product development with strategic design and AI-powered solutions.

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